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Mirror NOW is being launched on the erstwhile Magicbricks Now platform
Mumbai: Times Network on Wednesday launched its second English General News Channel – Mirror NOW. The channel will serve the expanding universe of National English Audience which is seeing growth on account of increased awareness of socio-economic issues and rapid digitization. Mirror NOW is a differentiated offering which will highlight issues that impact the daily lives of common man.
The channel will attempt to cover subjects like Crime, Women’s safety, Traffic woes and civic issues such as Cleanliness, Health, Environment, Power, Water etc., to make India a better place to live. The channel is being launched on the erstwhile Magicbricks Now platform which is already well distributed on all leading Cable and Satellite networks. This will give the new channel a major head start in this highly competitive space.
Faye D’Souza, Senior Editor, Mirror NOW added “With Mirror NOW, the focus will be on citizens and their choice for differentiated content. Mirror NOW will cultivate a loyal viewership with news that affects citizens’ day-to-day lives. The channel and our flagship show, ‘The Urban Debate’, will shine an uncomfortable spotlight on apathy, inefficiency and corruption that is the root cause of most problems we face as Indians today. ‘The Urban Debate’, the emerging platform for raising citizens’ issues will now run on Mirror Now at Prime Time between 8pm and 10pm.”
Source : http://mediainfoline.com/brand/times-net...irror-now/